01
Essentials
3 finished images
A quick, focused session. Good for a single look, a new kit drop or a profile refresh.
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RichInFocus
Photography & video production for athletes and brands
Hybrid shooter based in Dundalk, Ireland. Stills and motion from one session, built to stop the scroll.
Recent work with
- The PitchSide
- Sanda MMA
- Everlast Gym
- Glenmuir FC
- Dundrum Supercar Show
- Beautiful Faces
01 Portfolio
Portfolio
Commercial visual media. Documenting people, places, and performance.
Richard, Founder & Shooter
02 About
Hey, I'm Richard.
I'm a hybrid shooter running both photo and video in a single session. That means your stills and reels come out of one visit, with total visual consistency.
I focus on authentic, environment led work, capturing subjects in real settings and challenging light rather than rigid studio backdrops. The goal isn't just pretty footage for its own sake; it's sharp, high-impact media designed to stop people scrolling and build a distinct brand identity.
RichInFocus exists to help athletes and brands grow on social through high-quality shoots and video production.
- BasedDundalk & Dublin, Ireland
- ShootsPhoto & video, same session
- Built forInstagram, TikTok, YouTube
- TravelsIreland, UK & Europe
03 Services
What you can book
Two things, done properly: photography and video. Pick the volume you need, and pricing is sent on enquiry so it can be matched to the shoot.
Photography
Fully edited, colour-graded stills delivered social-ready, with vertical crops for stories and reels plus the full-resolution files for everything else.
Video
Concept, filming, edit, sound design and grade. Cut vertical-first for Reels and TikTok, with a landscape version where it makes sense.
01
Short Reel
Up to 30 seconds
Punchy and hook-led. Built for reach, with one idea landed fast.
Enquire02
Feature Reel
30 to 60 seconds
Room for a story arc. A session, a matchday, or a product in the world it belongs to.
Enquire03
Long Form
1 minute and over
Brand films, fight films and series episodes. The pieces people actually sit through.
Enquire- 01
Enquiry
Send the date, the location and what the content is for.
- 02
Plan
We agree the look, the shot list and the deliverables before anyone picks up a camera.
- 03
Shoot
I direct on the day, so you don't need to know how to pose.
- 04
Deliver
Edited, graded and cropped for the platforms you're actually posting on.
What does "hybrid shooter" actually mean?
It means I shoot photo and video in the same session, on the same gear, with the same eye. You don't need to book a photographer and a videographer and hope the two sets of content look like they belong to the same brand. They come back matched, from one visit.
Who do you usually shoot for?
Athletes and the brands around them: fighters, footballers, gyms and fitness spaces, clothing labels, events and car shows. If your content needs to make people look twice, it's probably a fit.
Where are you based, and do you travel?
I'm based in Dundalk and cover Dublin and the rest of Ireland as standard, and I'll travel further for the right project. If you're outside that, just ask.
When can we shoot?
Bookings run Monday to Friday after 7pm, and any time at weekends. If your shoot needs a specific light, like sunrise on a pitch or blue hour on a forecourt, say so in your enquiry and we'll build the day around it.
How much does it cost?
Photography is priced by the number of finished images, and video by the length of the final edit. Send an enquiry through the contact page or message the Instagram page, and I'll come back with the current rates along with anything specific to your shoot.
How do I book?
Fill in the form on the contact page, email [email protected], or DM @rich.infocus. Include your preferred date, the location, and roughly what the content is for. That's usually enough for me to come back with a plan and a price.
When do I get the files back?
Turnaround depends on the package and how much we shoot, so I'll confirm a delivery date with you before the shoot rather than leave you guessing. If you have a hard deadline, like a launch, a fight week or a matchday, tell me up front and I'll work to it.
What do I need to prepare?
Bring your kit and any changes of outfit, sort access to the location, and have a rough idea of where the content is going to be posted. Everything else, including direction, posing, framing and pacing, I handle on the day.
Can you shoot indoors or in low light?
Yes. A lot of the work in the portfolio is exactly that, shot cage-side at fight nights and on dark gym floors. Low light is a look, not a problem.
Will the content be ready for Instagram and TikTok?
That's the default. Video is cut vertical-first for Reels and TikTok, and stills come with social-ready crops alongside the full-resolution files, so nothing has to be re-framed by you before it goes up.
Let's make something
worth watching.
Tell me the date, the location and what the content is for. I'll come back with a plan and a price.
Bookings: Monday to Friday after 7pm · Weekends any time